Each store is unique but they were all conjured up by the same dreamer, so you’ll always feel right at home regardless of which store you visit. Girls and boys of all ages can spend hours strolling down Lego lane, peeking into Barbie House, visiting Princess Place, browsing Soldier Street or simply just getting lost in our fantasyland.
In select stores, you’ll also be able to spend some time under the Magic Tree playing with some demo products, take a spin on the Giant Slide, or find a ride in the Parking Garage.
We pride ourselves on our dedication to customers and our unwavering commitment to service, and together with our unparalleled selection of toys and unique in-store experiences, it’s not hard to see why we’re Africa’s most loved toy store.
You never stop loving toys, the toys you love just change.