The Sports Concept Store

The Sports Concept is a leading, high-end, performance running shoe, active wear shoe and sporting apparel stockist in South Africa, supplying one of the fastest growing sports brands in the world.

All ON branded products are designed to perfection and are stylish, innovative and performance driven with the ultimate goal of ensuring that our customers are wearing the latest technology in running shoes – be it at a professional level or for good health and enjoyment.