Adidas

Our origin lies in sports, and it serves as the foundation for all our endeavors. Sports are becoming increasingly influential in people’s lives, both within and outside the arenas. They hold a central place in every culture and society, significantly impacting an individual’s well-being and joy.

We firmly believe that sports possess the potential to transform lives, and this belief is at the heart of our company’s operations. It shapes our approach to running the business, collaborating with partners, developing products, and interacting with our valued consumers.